Privacy Policy
Privacy Policy
Last updated: July 2026
At SO FEARLESS, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.sofearless.co.uk, place an order or interact with our website.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
When you visit our website or make a purchase, we may collect the following information:
- Name
- Billing and delivery address
- Email address
- Telephone number
- Payment information (processed securely through Shopify and our payment providers)
- Order history
- Information you provide when contacting us
- IP address
- Browser type, device type and operating system
- Approximate location data
- Website browsing activity
- Wishlist or saved products
- Marketing preferences
We also use cookies and similar technologies to better understand how visitors use our website and to improve your shopping experience.
How We Use Your Information
We use your personal information to:
- Process and deliver your orders.
- Communicate with you about your purchases.
- Process payments securely.
- Prevent fraudulent activity.
- Improve our website, products and services.
- Respond to customer enquiries.
- Personalise your shopping experience.
- Send marketing communications where you have chosen to receive them.
- Comply with our legal obligations.
Marketing Communications
If you choose to subscribe to our mailing list, we may occasionally send you emails about:
- New product launches
- Exclusive offers
- Promotions
- Brand news
- Events and updates
You can unsubscribe from marketing emails at any time by:
- Clicking the Unsubscribe link included in any marketing email.
- Contacting us at hello@sofearless.co.uk.
Cookies & Advertising
Our website uses cookies, pixels and similar technologies to improve your browsing experience, analyse website traffic and personalise content and advertising.
These technologies may be used by trusted third-party providers, including:
- Shopify
- Meta (Facebook & Instagram)
- TikTok
This means you may see advertisements for SO FEARLESS after visiting our website.
Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage your cookie preferences through our cookie banner or your browser settings.
Shopify
Our online store is hosted by Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services.
Your information is securely stored using Shopify’s infrastructure and protected by industry-standard security measures.
For more information, please visit Shopify’s Privacy Policy.
Payments
Payments are processed securely through Shopify Payments and our authorised payment providers.
SO FEARLESS does not store your full payment card details.
Payment information is encrypted and processed in accordance with the Payment Card Industry Data Security Standard (PCI-DSS) to help protect your financial information.
Sharing Your Information
We only share your personal information where necessary to operate our business and fulfil your orders.
This may include trusted service providers such as:
- Shopify
- Payment providers
- Delivery and courier companies
- Print-on-demand fulfilment partners
- Email marketing providers
- Website analytics providers
These providers only receive the information necessary to perform their services on our behalf.
We do not sell your personal information to third parties.
Your Rights
Depending on your location and applicable data protection laws, you may have the right to:
- Request access to your personal information.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information.
- Restrict or object to certain processing activities.
- Withdraw your consent for marketing communications.
- Request a copy of the personal information we hold about you.
To exercise any of these rights, please contact us at hello@sofearless.co.uk.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with our legal, accounting and tax obligations.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements or the services we use.
Any changes will be published on this page and will take effect immediately upon publication.
Contact Us
If you have any questions about this Privacy Policy or how we collect, use or protect your personal information, please get in touch.
SO FEARLESS
Website: www.sofearless.co.uk
Email: hello@sofearless.co.uk
As a UK sole trader, SO FEARLESS is committed to handling your personal information responsibly and in accordance with applicable UK data protection legislation.